About
Madrugada
Madrugada is not a coffee shop concept. It's a cultural claim. Miramar has world-class taste and world-class culture, and the coffee and nightlife scene here hasn't caught up. Madrugada is the correction.
Nelson Diaz
Grew up in the Dominican Republic. Came through New York. Settled in Miramar in 2016. A café con leche every morning since the 5th grade became an obsession with espresso craft, which became the question of why Miramar doesn't have this, which became Madrugada.
Handles off-site: website, social, marketing, supplier relationships. Web development background from UCF. Six years of customer-facing experience.
Kevin Tamayo
Born and raised in Miramar. He is the Madrugada customer. Years of going out and developing the skill to see what makes a space work — the atmosphere, the crowd, the reason people keep coming back or stop.
Handles on-site: bar work, customer interaction, day-to-day operations. Brings experience from Miramar's housing department — permits, contracts, and how a city actually works.
- The concept
Nelson and Kevin look around Miramar and can't find what they want on a Friday night. The idea becomes a plan.
- Equipment
Slayer Steam Single and Ceado REV Steel grinder — selected, financed, ordered. The machine that holds the standard.
- Suppliers
Conversations underway with Per'la Specialty Roasters and Black & White Coffee. Sourcing single-origin from the start.
- The name
Madrugada — the hours between midnight and dawn. Settled. The wordmark built.
- This site
You're on it. Phase 1 of the brand going public.
- The cart
Permits, commissary, certifications, first location. In progress.
The Cart
Mobile espresso cart operating at events, farmers markets, and college campuses across Broward County. Specialty espresso from the start. Kava mocktails joining the menu shortly after we open. The cart builds the community that walks into the shop.
The Lounge
A permanent location in Miramar. Full kava program, live music, DJ sets, gaming, cultural programming. Wednesday through Sunday, 7 AM to 2 AM. The third space this city has been missing.
A cultural institution. The place that hosted things before they were famous. The place people from outside Miami make a point to visit. Something worth being legendary about — locally, specifically, on purpose.
If you're reading this before we open, you're early. That's not a small thing.